Ever since brands started collaborating with insta celebrities, the blogging business has encountered an absolute surge. As soon as blogging business started appealing people, many jump in this pool everyday. Some sink, some struggle and a very few of them are able to make it big. Let’s look through the journey of one such pioneer who truly made it big in the blogging business!
Aditi Oberoi Malhotra an American-Indian who came from India’s capital city Delhi has made a life and living out of her fashion blog! It truly is a representation of what an American dream is all about. While scrolling over her Instagram account @fancycorrectitude, which has more than 650K followers, I noticed a recurring theme. She’s a mother, a boss, a wife and yeah, not to forget – a celebrity too! Her blog depicts the life of a diverse woman who promotes inclusivity and diversity through her own unique style.
Aditi studied fashion from NIFT India, that is accredited by FIT New York. She has been able to successfully use her keen eye for fashion & style to transition her career into blogging full time almost 5 years ago. She is the top Indian American fashion influencer representing cultural diversity in fashion globally and is best known for her eclectic mix of high fashion, beauty, travel & family life.
So unlike many others in this blogger world that claim to be a dropout, doctor or engineer she, with a professional understanding in fashion had the chops to create a community where she shared her fashion advice with her followers. It’s far from a standard blogger turned influencer story, as she knew what she was doing and had the professional skillset for it. Soon enough her talent was noticed and appreciated by big names in the fashion industry like Dior, Givenchy, Marc Jacobs, etc. but for me, what sets her apart was how she turned her social media into a full-time business. Her blog Fancycorrectitude and social media channels are just one part of her business; as she is working on launching her own brand soon. What will it be all about?
Well, we will have to wait and watch this talented woman. For Aditi blogging and fashion goes beyond magazine covers and fashion rule books. “I want to do something about the lack of representation of women of color – I feel like blogging achieves that, it gives you a voice.”
“When I started blogging I did feel when I was invited to a luxury brand event that I was the only woman of color there.” Diversity on her platform is a big thing – “I feel like there is a lack of girls like me in this space so I really wish that brands all over the world start promoting diversity in fashion and give an opportunity to women of color to come forward.” “Our uniqueness is what makes us more beautiful.”
I can’t wait to see more of Aditi’s unique sense of style! She’s paving a way for others to promote inclusive fashion and diversity in the field of blogging. Stay tuned to @fancycorrectitude to see what she comes up with next!